» Từ khóa: THỊ TRƯỜNG MARKETING

Nhằm giúp các bạn chuyên ngành Kinh doanh Marketing có thêm tài liệu học tập và nghiên cứu, mời các bạn cùng tham khảo nội dung bài 5 "Xây dựng chiến lược Marketing" thuộc bài giảng Quản trị Marketing dưới đây. Nội dung bài giảng trình bày về ba nội dung cơ bản của Marketing chiến lược, phân đoạn thị trường và đánh giá lựa chọn thị trường mục tiêu.

 18 p benthanh 26/07/2016 320 1 Download

Từ khóa: Bài giảng Quản trị Marketing, Quản trị Marketing, Xây dựng chiến lược Marketing, Chiến lược Marketing, Marketing chiến lược, Phân đoạn thị trường

Bài 6 "Xây dựng chiến lược Marketing: Định vị thị trường và xây dựng thương hiệu" thuộc bài giảng Quản trị Marketing trình bày về ý nghĩa chiến lược của định vị, phân tích đánh giá chiến lược định vị, giá trị thương hiệu,... Với các bạn chuyên ngành Quản trị kinh doanh thì đây là tài liệu tham khảo hữu ích.

 23 p benthanh 26/07/2016 422 1 Download

Từ khóa: Bài giảng Quản trị Marketing, Quản trị Marketing, Xây dựng chiến lược Marketing, Định vị thị trường, Xây dựng thương hiệu, Giá trị thương hiệu

In this chapter you will learn: To review the marketing concept and the marketing mix, to comprehend the marketing environment within which managers must make decisions, to define marketing research, to understand the importance of marketing research in shaping marketing decisions, to learn when marketing research should and should not be conducted.

 15 p benthanh 25/02/2016 297 1 Download

Từ khóa: Marketing research, Lecture Marketing research, Nghiên cứu thị trường, Marketing environment, External marketing environment, Marketing concept

Upon completion of this lesson, the successful participant will be able: To understand the reasons for the popularity of survey research, to learn the types of error in survey research, to learn about the types of surveys, to understand the advantages and disadvantage of online surveys,... Inviting you refer.

 22 p benthanh 25/02/2016 289 1 Download

Từ khóa: Marketing research, Lecture Marketing research, Nghiên cứu thị trường, Marketing environment, Survey research, Types of survey error

After completing this unit, you should be able to: To understand the problem definition process; to learn the steps involved in the marketing research process; to understand the components of the research request; to learn the advantages and disadvantages of survey, observation, and experimental research techniques; to become familiar with how the research process is initiated.

 11 p benthanh 25/02/2016 292 1 Download

Từ khóa: Marketing research, Lecture Marketing research, Nghiên cứu thị trường, Marketing environment, Marketing research process, Experimental research techniques

In this chapter, students will be able to: Understand the nature of experiments, gain insight into requirements for proving causation, learn about the experimental setting, examine experimental validity, learn the limitations of experimentation in marketing research, compare types of experimental designs, gain insight into test marketing.

 26 p benthanh 25/02/2016 310 1 Download

Từ khóa: Marketing research, Lecture Marketing research, Nghiên cứu thị trường, Marketing environment, Primary data collection, Causal research

In this chapter you will learn: To define qualitative research, to explore the popularity of qualitative research, to understand why qualitative research is not held in high esteem by some practitioners and academicians, to learn about focus groups and their tremendous popularity,...

 20 p benthanh 25/02/2016 284 1 Download

Từ khóa: Marketing research, Lecture Marketing research, Nghiên cứu thị trường, Marketing environment, Qualitative research, Internet focus groups

In this chapter you will: To understand how firms create an internal database, to learn about building a database from a Web site, to become familiar data mining, to understand the advantages and disadvantages of of using secondary data, to understand the role of the Internet in obtaining secondary data, to learn about types of information management systems.

 13 p benthanh 25/02/2016 300 1 Download

Từ khóa: Marketing research, Lecture Marketing research, Nghiên cứu thị trường, Marketing environment, Secondary data, Primary data

After completing this unit, you should be able to: Understand the role of the questionnaire in the data collection process, become familiar with the criteria for a good questionnaire, learn the process for questionnaire design, become knowledgeable about the three basic forms of questions,...

 20 p benthanh 25/02/2016 282 1 Download

Từ khóa: Marketing research, Lecture Marketing research, Nghiên cứu thị trường, Marketing environment, Questionnaire design, Questionnaire design process

After studying this chapter you will be able to: Understand the concept of sampling, learn the steps in developing a sampling plan, understand the concepts of sampling error and nonsampling error, understand the differences between probability samples, and nonprobability samples, understand sampling implications of surveying over the Internet.

 24 p benthanh 25/02/2016 267 1 Download

Từ khóa: Marketing research, Lecture Marketing research, Nghiên cứu thị trường, Marketing environment, Basic sampling issues, Probability samples

In this chapter, students will be able to: Learn the financial and statistical issues in the determination of sample size, discover the methods for determining sample size, gain an appreciation of a normal distribution, understand population, sample, and sampling distribution, distinguish between point and interval estimates, recognize problems involving sampling means and proportions.

 25 p benthanh 25/02/2016 276 1 Download

Từ khóa: Marketing research, Lecture Marketing research, Nghiên cứu thị trường, Marketing environment, Sample size determination, Determining sample size

This chapter include objectives: To develop a basic understanding of observation research, to learn the approaches to observation research, to understand the advantages and disadvantages of observation research, to explore the types of human observation,...

 21 p benthanh 25/02/2016 291 1 Download

Từ khóa: Marketing research, Lecture Marketing research, Nghiên cứu thị trường, Marketing environment, Primary data collection, Observation research