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Lecture Marketing research - Chapter 1: The role of Marketing research in management decision making

In this chapter you will learn: To review the marketing concept and the marketing mix, to comprehend the marketing environment within which managers must make decisions, to define marketing research, to understand the importance of marketing research in shaping marketing decisions, to learn when marketing research should and should not be conducted.

Từ khóa: Marketing research, Lecture Marketing research, Nghiên cứu thị trường, Marketing environment, External marketing environment, Marketing concept

15 p tailieu_benthanh 25/02/2016 283 1

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