» Từ khóa: marketing research process

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Lecture Marketing research - Chapter 2:

After completing this unit, you should be able to: To understand the problem definition process; to learn the steps involved in the marketing research process; to understand the components of the research request; to learn the advantages and disadvantages of survey, observation, and experimental research techniques; to become familiar with how the research process is initiated.

11 p benthanh 25/02/2016 291 1

Từ khóa: Marketing research, Lecture Marketing research, Nghiên cứu thị trường, Marketing environment, Marketing research process, Experimental research techniques
Lecture Marketing research - Chapter 9: Questionnaire design

After completing this unit, you should be able to: Understand the role of the questionnaire in the data collection process, become familiar with the criteria for a good questionnaire, learn the process for questionnaire design, become knowledgeable about the three basic forms of questions,...

20 p benthanh 25/02/2016 280 1

Từ khóa: Marketing research, Lecture Marketing research, Nghiên cứu thị trường, Marketing environment, Questionnaire design, Questionnaire design process
Lecture Marketing research - Chapter 12: Data Processing, fundamental data analysis, and statistical testing of differences

In this chapter you will: Develop an understanding of the importance and nature of quality control checks, understand the data entry process and data entry alternatives, learn how surveys are tabulated and cross-tabulated, understand the concept of hypothesis development and how to text hypotheses.

24 p benthanh 25/02/2016 262 1

Từ khóa: Marketing research, Lecture Marketing research, Nghiên cứu thị trường, Marketing environment, Data processing, Fundamental data analysis

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