- Bạn vui lòng tham khảo Thỏa Thuận Sử Dụng của Thư Viện Số
Tài liệu Thư viện số
Danh mục TaiLieu.VN
Lecture Marketing research - Chapter 1: The role of Marketing research in management decision making
In this chapter you will learn: To review the marketing concept and the marketing mix, to comprehend the marketing environment within which managers must make decisions, to define marketing research, to understand the importance of marketing research in shaping marketing decisions, to learn when marketing research should and should not be conducted.
15 p benthanh 25/02/2016 296 1
Từ khóa: Marketing research, Lecture Marketing research, Nghiên cứu thị trường, Marketing environment, External marketing environment, Marketing concept
Đăng nhập