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Lecture Marketing research - Chapter 9: Questionnaire design

After completing this unit, you should be able to: Understand the role of the questionnaire in the data collection process, become familiar with the criteria for a good questionnaire, learn the process for questionnaire design, become knowledgeable about the three basic forms of questions,...

Từ khóa: Marketing research, Lecture Marketing research, Nghiên cứu thị trường, Marketing environment, Questionnaire design, Questionnaire design process

20 p tailieu_benthanh 25/02/2016 267 1

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