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Lecture Marketing research - Chapter 7: Primary data collection: Experimentation

In this chapter, students will be able to: Understand the nature of experiments, gain insight into requirements for proving causation, learn about the experimental setting, examine experimental validity, learn the limitations of experimentation in marketing research, compare types of experimental designs, gain insight into test marketing.

Từ khóa: Marketing research, Lecture Marketing research, Nghiên cứu thị trường, Marketing environment, Primary data collection, Causal research

26 p tailieu_benthanh 25/02/2016 310 1

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