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Lecture Marketing research - Chapter 11: Sample size determination

In this chapter, students will be able to: Learn the financial and statistical issues in the determination of sample size, discover the methods for determining sample size, gain an appreciation of a normal distribution, understand population, sample, and sampling distribution, distinguish between point and interval estimates, recognize problems involving sampling means and proportions.

Từ khóa: Marketing research, Lecture Marketing research, Nghiên cứu thị trường, Marketing environment, Sample size determination, Determining sample size

25 p tailieu_benthanh 25/02/2016 265 1

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