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Lecture Marketing research - Chapter 3: Secondary data and databases
In this chapter you will: To understand how firms create an internal database, to learn about building a database from a Web site, to become familiar data mining, to understand the advantages and disadvantages of of using secondary data, to understand the role of the Internet in obtaining secondary data, to learn about types of information management systems.
13 p benthanh 25/02/2016 299 1
Từ khóa: Marketing research, Lecture Marketing research, Nghiên cứu thị trường, Marketing environment, Secondary data, Primary data
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