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Lecture Marketing research - Chapter 10: Basic sampling issues

After studying this chapter you will be able to: Understand the concept of sampling, learn the steps in developing a sampling plan, understand the concepts of sampling error and nonsampling error, understand the differences between probability samples, and nonprobability samples, understand sampling implications of surveying over the Internet.

Từ khóa: Marketing research, Lecture Marketing research, Nghiên cứu thị trường, Marketing environment, Basic sampling issues, Probability samples

24 p tailieu_benthanh 25/02/2016 255 1

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