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Lecture Marketing research - Chapter 5: Survey research: The profound impact of the internet

Upon completion of this lesson, the successful participant will be able: To understand the reasons for the popularity of survey research, to learn the types of error in survey research, to learn about the types of surveys, to understand the advantages and disadvantage of online surveys,... Inviting you refer.

Từ khóa: Marketing research, Lecture Marketing research, Nghiên cứu thị trường, Marketing environment, Survey research, Types of survey error

22 p tailieu_benthanh 25/02/2016 274 1

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