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Lecture Marketing research - Chapter 3: Secondary data and databases

In this chapter you will: To understand how firms create an internal database, to learn about building a database from a Web site, to become familiar data mining, to understand the advantages and disadvantages of of using secondary data, to understand the role of the Internet in obtaining secondary data, to learn about types of information management systems.

Từ khóa: Marketing research, Lecture Marketing research, Nghiên cứu thị trường, Marketing environment, Secondary data, Primary data

13 p tailieu_benthanh 25/02/2016 287 1

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