» Từ khóa: primary data

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Lecture Marketing research - Chapter 7: Primary data collection: Experimentation

In this chapter, students will be able to: Understand the nature of experiments, gain insight into requirements for proving causation, learn about the experimental setting, examine experimental validity, learn the limitations of experimentation in marketing research, compare types of experimental designs, gain insight into test marketing.

26 p benthanh 25/02/2016 309 1

Từ khóa: Marketing research, Lecture Marketing research, Nghiên cứu thị trường, Marketing environment, Primary data collection, Causal research
Lecture Marketing research - Chapter 3: Secondary data and databases

In this chapter you will: To understand how firms create an internal database, to learn about building a database from a Web site, to become familiar data mining, to understand the advantages and disadvantages of of using secondary data, to understand the role of the Internet in obtaining secondary data, to learn about types of information management systems.

13 p benthanh 25/02/2016 299 1

Từ khóa: Marketing research, Lecture Marketing research, Nghiên cứu thị trường, Marketing environment, Secondary data, Primary data
Lecture Marketing research - Chapter 6: Primary data collection: Observation

This chapter include objectives: To develop a basic understanding of observation research, to learn the approaches to observation research, to understand the advantages and disadvantages of observation research, to explore the types of human observation,...

21 p benthanh 25/02/2016 290 1

Từ khóa: Marketing research, Lecture Marketing research, Nghiên cứu thị trường, Marketing environment, Primary data collection, Observation research

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