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Lecture Marketing research - Chapter 1: The role of Marketing research in management decision making
In this chapter you will learn: To review the marketing concept and the marketing mix, to comprehend the marketing environment within which managers must make decisions, to define marketing research, to understand the importance of marketing research in shaping marketing decisions, to learn when marketing research should and should not be conducted.
15 p benthanh 25/02/2016 283 1
Từ khóa: Marketing research, Lecture Marketing research, Nghiên cứu thị trường, Marketing environment, External marketing environment, Marketing concept
Lecture Marketing research - Chapter 5: Survey research: The profound impact of the internet
Upon completion of this lesson, the successful participant will be able: To understand the reasons for the popularity of survey research, to learn the types of error in survey research, to learn about the types of surveys, to understand the advantages and disadvantage of online surveys,... Inviting you refer.
22 p benthanh 25/02/2016 274 1
Từ khóa: Marketing research, Lecture Marketing research, Nghiên cứu thị trường, Marketing environment, Survey research, Types of survey error
Lecture Marketing research - Chapter 2:
After completing this unit, you should be able to: To understand the problem definition process; to learn the steps involved in the marketing research process; to understand the components of the research request; to learn the advantages and disadvantages of survey, observation, and experimental research techniques; to become familiar with how the research process is initiated.
11 p benthanh 25/02/2016 279 1
Từ khóa: Marketing research, Lecture Marketing research, Nghiên cứu thị trường, Marketing environment, Marketing research process, Experimental research techniques
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