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Lecture Marketing research - Chapter 12: Data Processing, fundamental data analysis, and statistical testing of differences

In this chapter you will: Develop an understanding of the importance and nature of quality control checks, understand the data entry process and data entry alternatives, learn how surveys are tabulated and cross-tabulated, understand the concept of hypothesis development and how to text hypotheses.

Từ khóa: Marketing research, Lecture Marketing research, Nghiên cứu thị trường, Marketing environment, Data processing, Fundamental data analysis

24 p tailieu_benthanh 25/02/2016 262 1

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