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Lecture Marketing research - Chapter 15: Managing marketing research and research ethics

In this chapter, you will learn to: Understand what clients want from a research supplier or department; appreciate the role of communications in managing marketing research; learn about the research management goals of assurance of data quality, cost control, adherence to time schedules, maintenance of client profitability, and staff development;...

Từ khóa: Marketing research, Lecture Marketing research, Nghiên cứu thị trường, Marketing environment, Managing marketing research, Research ethics

14 p tailieu_benthanh 25/02/2016 299 1

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