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Lecture Marketing research - Chapter 14: Communicating the research results

In this chapter, you will: Become aware of the primary purposes of a research report, learn how to organize and prepare a research report, learn how to make a personal presentation, understand the effective use and communication of marketing research information, appreciate the role of trust in a researcher-client relationship.

Từ khóa: Marketing research, Lecture Marketing research, Nghiên cứu thị trường, Marketing environment, Communicating the research results, Research report

16 p tailieu_benthanh 25/02/2016 320 1

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